Are you struggling to get your dispensary noticed on social media? You're not alone.
The cannabis industry is growing at an unprecedented rate, and it can be hard for dispensaries to stand out in the noise. But if you want to grow your business, you need a strong social presence. It's time to make your dispensary stand out on social media!
Here are six ways to help you create a strong foundation for your brand on social media. If done right, these tips could even lead your target customers straight into the door of your dispensary!
1. Share Your Story
If you're looking for an easy way to connect with your customers, telling your dispensary's story is a great place to start. Who are you? How long have you been in business? What makes your dispensary unique? These are all questions that potential customers will want to know, so take the time to answer them!
Share pictures of when your dispensary just started out and what it looks like now. Share pictures of what your storefront looked like before you renovated it and what it looks like now. By sharing these visuals, you give people the opportunity to see inside of your dispensary. And by answering their questions about who you are, where you came from, and how long you've been in business, you tell them a little about your dispensary and what it stands for.
You can also share pictures of yourself or other employees at work. This instantly humanizes your brand and gives potential customers a chance to connect with who they might be buying from if they were to visit your dispensary.
2. Post Photos of People Using Cannabis Products
By posting photos of real people enjoying cannabis products, you can show potential customers what responsible use looks like. Here are some examples of ways that your dispensary can post good photos:
- A picture of a hand holding up a joint or pipe to take a hit. They should be smiling and look happy (not crazy stoned). The background should feature your dispensary's logo and a plant of some kind.
- Photos with your dispensary's logo in the background that show people having fun. For example, you could post a picture of someone at your dispensary enjoying their favorite smoke sesh with friends while waiting in line to buy weed. Or you could show off customer appreciation day by posting pictures of happy customers with free swag.
- Photos with your dispensary's logo in the background that show people using cannabis responsibly. For example, you could post a picture of someone with a vape pen featuring your dispensary's logo in their hand. Or you could show off responsible use by your employees by posting pictures of them getting ready for a smoke sesh while at work.
The key is to make sure that everyone looks happy.
3. Social Media SEO
If you're not familiar with the term “SEO,” then don't worry – we'll keep it simple! SEO, or search engine optimization, is a set of techniques that makes it easier for online customers to find you on Google. For example, suppose someone is looking for a dispensary in their area and types “dispensary near me” into Google. In that case, the chances are that they will be visiting social media sites, such as Facebook and Instagram, to find local dispensaries to check out.
By including your dispensary's name in the title of every photo, you make it easier for people to find you when they search for dispensaries on their favorite social media platform.
When promoting your dispensary on social media, don't just post about your weed – post about things that are relevant to the community around you. If it's a holiday or a local event in your area, let people know that you'll open late or offer special deals! This helps create a following for your dispensary and lets people know that you are a part of the community.
4. Add Links to Social Media Sites on Your Page so That Customers Can Find You There Too
If people like your dispensary's Facebook page, don't be afraid to add a link to it on your Instagram or Twitter. When they click the link from Instagram, they will automatically go to Facebook. This makes it easier for customers to find you in different places and helps them learn more about you!
Be responsible! Make sure to follow all federal and state laws surrounding social media marketing for dispensaries so that you don't get your business in trouble. If you're unsure about any laws or regulations, go ahead and reach out to a lawyer so that you can learn more before getting started!
5. Add Hashtags to Your Posts
People often use hashtags on social media to search for posts that are relevant to what they are interested in. if someone is posting about #weedwednesday, then the hashtag will make it easier for people to find other photos tagged with #weedwednesday so that they don't have to do a simple Google search!
By adding hashtags to your dispensary's posts, you will help people find you easier on social media.
6. Be Creative With How You Share Your Content – Think-Outside-The-Box
The key to standing out on social media is to post content that other dispensaries aren't posting! One way to do this is by adding quotes onto pictures of popular cartoons or celebrities.
For example, you could add a quote by Jimi Hendrix onto a picture of him smoking and then caption the post with something like, “I love to smoke weed and listen to Jimi Hendrix.”
This will not only make your page more interesting, but it will also help people who use social media as a way to search for dispensaries learn more about you!
We Got You Covered
By using the tips mentioned in this article, you'll be able to spread the word about your dispensary and attract new customers. Be sure to keep these tips in mind as you develop your dispensary's social media presence.
This article was brought to you by Social Pothead. We're an online cannabis dispensary located in the United States, and we provide high-quality products at affordable prices with fast delivery all across the states. Check us out today for more information.