Successfully drawing in as many eyes as possible to your dispensary website is great. After all, the more people that see your business, the more money you’ll make, right? Well, not exactly. Bringing people to your dispensary website is only the first step. The next step is to turn those site visitors into paying customers. There are several strategies you can employ to increase the conversion rate of your dispensary website. One of the most effective methods is to optimize your phone number on your dispensary website.
The Importance of a Business Phone Number
These days, more businesses are moving toward total digital automation day after day. While digital automation has proven to increase efficiency, it takes away that vital human element that many customers still want to experience from the businesses they choose to support. Most people don’t want to talk to an automated bot, they want to feel like they matter. Providing your dispensary’s phone number will allow you to build a direct connection with your clientele, and make it more likely that you’ll experience repeat business.
What The Market Data Tells us
The numbers speak for themselves. Phone calls are still one of the most effective ways a business can increase its conversion rate. According to market research from HubSpot, 60% of people admitted that they would be more likely to buy products from a business after just one phone call.
Best Tips to Optimize Your Phone Number on Your Dispensary website
Below, we’ll elaborate upon some of the ways your dispensary website can benefit from phone number optimization. Of course, these tips aren’t always a ‘one size fits all’. You’ll have to experiment, and decide what works best for your business.
Display Your Business Phone Number On The Home Page
It might sound like common sense, but the easiest way to optimize your phone number on your dispensary website is by ensuring that your phone number is easy to find. Most websites put their number at the very bottom of the page, or on a separate website. Customers don’t want to spend all their valuable time looking for the number of your cannabis dispensary. Instead, design your website’s homepage to feature the business phone number front and center, to make sure nobody misses it.
The ability to simply click a number on your dispensary website, and be immediately directed to the call app is an absolute stroke of mastery in the art of designing user experiences. Internet users want what they want in the blink of an eye. A Click-To-Call button guarantees that as soon as a potential client decides to contact your business, they’ll be able to do so. If they have to waste precious seconds copy-pasting your number into the call app, they’re probably going to lose interest before the call ever goes through.
Leverage Call Tracking Software
To be able to convince someone to buy a product your business is selling, you first have to know your customer. You have to know who they are, how they think, and why they make the decisions they make. Call tracking software can help you gather vital market data from everyone that communicates with your business. You can then use this data in crafting the perfect marketing strategy; one that targets the perfect consumerbase for your business.
A Little Trial and Error
You might be worried about making mistakes when it comes to phone number optimization, but fact of the matter is, it isn’t exactly a science. There’s plenty of room for experimentation. The font, color, and placement of your phone number can influence a visitor’s decision to your cannabis dispensary business. Try different visual options, place your number on different parts of your website. You may find that what works for most people, doesn’t work for you. If you continue to try new things, you’ll eventually figure out what works, and what doesn’t.
Utilized Structured Data
Including structured data on your website can significantly boost your dispensary website’s exposure on the internet. Using structured data will encourage Google’s algorithm to prioritize your website, pushing it out to a wider audience. Once these people see your website, they’ll also be able to find your number, directly impacting your conversion rate. Other important information that structured data allows you to share with internet users includes the location of your business. Effectively utilizing structured data can be technical, and may require the assistance of an IT professional.
Create a Call to Action Around Phone Calls
You may often find that simply showing people that visit your dispensary website a number isn’t enough to get them to call in. You have to tell them to call the number. Don’t be afraid to ask potential customers to call. Sometimes prospective buyers need that extra nudge to take the necessary next step in their buyer’s journey. Try to create a Call To Action (CTA) that is attention grabbing and meaningful. Most importantly, it has to be one that is relevant to your business.
When using a CTA to optimize your number on your dispensary website, The first question you need to ask yourself, is what exactly do you hope to achieve from your CTA? Craft one accordingly. For example, if you would like new customers to call and ask about your products, a unique CTA can accomplish that. If you want valuable feedback from existing clients, asking them to call in and tell you their experience can give you vital information about your business you might not have.
Keep Your Finger On The Pulse
As technology continues to evolve, new software solutions and tools for website optimization are constantly rising to the forefront. Who knows? In a few months from now, Google could introduce some new algorithm that allows you to share your phone number with visitors in a way that boosts your conversion rate higher than you could’ve ever imagined.
Regardless of what the future has in store, it’s important that you pay close attention to the evolving technologies involved in helping your dispensary website reach new markets every year.